CONTENT MARKETING

Build your Audience and Generate more Traffic with Creative Content Marketing.

Create and manage top-performing social campaigns.

Content Marketing

Content marketing is an efficient, compelling and customizable online strategy that works in virtually every industry. The content marketing specialists theinnovationis.com have years of experience creating and authoritative and unique content to be published, so that we can stand out from the competition.

Our content marketing services complement your overall Internet marketing plan and help new and interested customers to your website. In the current online environment, this approach is crucial for a sustainable long-term growth and success.

We can produce confidence in your brand in the development of content that responds directly to the needs of your customers. These assets can establish your authority and get generate viewer loyalty for years.

content-marketing

Regular blog posts

Infographics

eBooks

Whitepapers

Press Releases

Guest blog posts

Social media series

Video

Your All-In-One Analytics and Feedback Solution

More Website Traffic

Companies that establish their position as an industry leader with content marketing get several times the website traffic as those that don’t. Compelling content that addresses specific needs will encourage to rely on you for answers and solutions.

Establish Your Brand

Your content is your voice, and by consistently publishing relevant and personalized content, your customers will become more familiar with you. This helps increase brand recall, which leads to repeat customers and increased loyalty.

Get Them to Read

Internet users are pre-programmed to skim over website content. However, most of us will take more time to look closer at good infographics or read insightful articles or peruse a detailed eBook. This extra time is good for your brand and your SEO.

Generate New Leads

Your brand identity should be obvious, even on the sign above your door. Carry your messaging across your marketing assets, including your signage.

Focus on Customers

Your content will prove to customers that you have the answers they want. Once you’ve proven your authority and started to build trust, these customers will be more willing to try your products and services.

Attract New Links

High-quality content will naturally attract more links. As we build the content pieces that answer important questions and concerns, people will naturally share it online with others. As more people link to your content, it increases your authority and your rankings.

Optimizing Your Content

Content marketing and SEO are two sides of the same coin. They have the same goals and benefit from the same principles of quality, freshness, and consistency. Your content needs to be fully optimized for SEO, and your SEO tactics need to be based on a strong content strategy.

Content optimization isn’t just about including keywords and writing search-engine-friendly titles and descriptions (though that’s definitely part of it). It’s about creating rich content that is appealing in multiple formats.

You could say that content optimization is about finding and addressing intent, not finding and including keywords. Of course, keywords can say a lot about searchers’ intent, and you can use this information to rank well and keep your visitors on your website.

We can create evergreen content that functions as a lead magnet and a cornerstone for link building, which enhances our SEO efforts. This kind of content can consistently bring in new traffic and convert them to paying customers.

Sharing Your Content

Sharing-Your-Content

Should your best content be free to everyone, or should you reserve the best stuff for people who fill out a contact form on your website? It may seem like a small thing, but too many forms might be too much for your potential audience.

We’ll determine which content will most effectively find and nurture new leads and which will be more effective as a tool for building links and search engine rankings.

Tailored to Your Needs

IT Agreement

The phrase “content is king” is one that gets thrown around a lot by internet marketers. It is, without a doubt, a true statement, but if your king doesn’t know how to connect with the people, chances are he’ll be deposed rather quickly.

At theinnovationis.com, our content marketing services are tailored to meet your specific needs. It’s not just about constantly pushing blogs and articles onto the internet. It’s about developing a strategy, based on extensive research, that will build your brand, generate more trust, and attract new customers.