Organizations succeed through innovation. It helps companies compete, adapt to market changes, and offer new and improved products and services. But developing new ideas into viable products or services is difficult. Innovation process frameworks help.
An innovation process framework helps companies find, test, and market ideas. It includes idea generation, selection, prototyping, testing, and implementation.
Stanford Design School’s “design thinking” innovation framework is popular. Empathize, define, ideate, prototype, and test comprise this method.
Empathize is the first step to understanding customer and stakeholder needs. To understand customer needs and pain points, this requires research, data collection, and stakeholder engagement.
The define stage identifies the problem. Analyzing data from the empathize stage and identifying key themes and insights.
Ideate is all about problem-solving. Brainstorming, idea jams, and other creative methods can generate many solutions.
To test and validate the solution, a physical or digital prototype is created. Create a physical model, digital mockup, or solution prototype.
Finally, a small group of customers or stakeholders tests the prototype to gather feedback and improve the solution. The solution must meet customer needs and be marketable at this stage.
An innovation process framework helps organizations innovate. It helps identify, rank, test, and market ideas. Organizations can succeed in today’s fast-paced, rapidly changing business environment by following a well-defined innovation process.